A Branding Lesson: The Importance of the Logo
Your brand does not succeed on product or service alone. A major part of brand survival and recognition is the logo. When people choose you over and over, it is because they know you. They recognize you. Part of that is that you stay in their mind. Your logo plays a huge role in making that happen. When people think about where to go, they think about you and your logo. It goes beyond that, too. Even those with minor or no experience with you would choose you if you have a good logo. Never underestimate the power that the logo, good branding, and recognition have for a business.
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