Content Care E Brand Building: Let’s Go Beyond the SEO


Viewing posts from the BLOG category

Content Care E Brand Building: Let’s Go Beyond the SEO

  • SEO

SEO stands for Search Engine Optimization. This includes utilizing a variety of methods and approaches to improve visibility of a website by acquiring a high ranking in search engines. Probably the most familiar search engines are Google, Yahoo, and Bing.  This ranking is important because most people don’t want to spend a lot of time searching for a product.  People searching for a specific item will probably click on a website near the top of the listings rather than keep searching through several pages of lists.   So Search Engine Optimization helps get websites to better rankings.

Another purpose of the SEO is to make the search engine result match up with what the user is searching for.  This is done by optimizing meta data and bits of text to make sure this piece of information matches the substance of the inquiry in order to reach a high Click Through Rate (CTR) from search results.

The positive note about SEO is that it this information keeps working for months and years bringing you more traffic, which in turn brings you more business.  Of course, if you don’t keep updating your information, there comes a point where the value of the SEO begins to diminish.

  • Content Care E Brand Building

Brand Building is bringing about recognition, building and promoting a company by creative advertising and strategic promotions. The reason to build a brand is to create an exclusive picture of the company.

Requirements for Branding:

  • Strategy is the plan a company utilizes to attract customers’ interest.  This strategy is birthed when a company defines a brand that expresses their business model. The next step is to create a message that targets the consumers’ emotion.  This message must be consistent with the business model brand.
  • Differentiation is the process of persuading potential customers that your product differs from any others.  This requires a specific mission, distinctive values, and unique goals.
  • Brand Equity is the added value of a brand due to the consumers’ perception that Brand A is superior to Brand B of the same category. Because of this perception, the consumers are willing to pay more for Brand A.

The ways you handle your brand building will either cause your brand to grow, or it will stand still and decline with time. In Brand Building there must be constant promotions to keep consumers convinced that your brand is still the better one.  So, you can’t build your brand and then rest on your laurels.  Some other brands are still out there wanting your spot.

SEO Copywriting Techniques that Readers Love

Having targeted keywords has been the crucial determining factor in a business’s success since the dawn of the internet, but nowadays it simply isn’t enough to have content that coincides with specifically typed phrases. Search engines are getting more and more complicated with their algorithmic deductions of relevant sites, and you need to do more than simply show your keyword combinations throughout the entire page of content in order to make it big. As it turns out, employing certain copywriting techniques can actually dramatically improve your ranking and approval in terms of SEO. Because copywriting helps you repeat phrases without sacrificing compelling and engaging content, you can ensure excellent readability and a high ranking.

Read More

Content Marketing: Create And Distribute Online Content

When it comes to the aspect of content marketing, there are lots of business owners that can’t understand how it is properly done to yield the right results. They usually have this wrong belief that it is a process which doesn’t need to be repeated over and over again. If you happen to be one of such persons then you may need to have a change of mentality. This is because creating content on a constant basis has been discovered to have lots of benefits. This is the reason why companies are adopting this strategy more than ever before. If you are still wondering how your business can benefit from this ever – effective marketing strategy, you may want to read this post from start. This is because it will be having you exposed to some of the benefits of creating and distributing content in authority websites.

Read More

Viral Marketing: The Basics You Must Know to Manage Your Viral Campaign

An effective strategy for encouraging individuals to relay a certain message to other people is the entire premise of a viral marketing campaign. The most important part of a viral marketing message is that it has the potential to grow, expand, and influence the consumers, which is what makes it so beneficial for companies. Before the rise of the internet, the idea of viral marketing was miniscule, low-key, and less emphatic, but the stature of the internet changed the entire game. With the ability to reach millions through something as simple as a viral marketing campaign, companies have been taking advantage of the concept to broaden their consumer base. But how?

Read More

The Emotions that Make Marketing Campaigns Go Viral

The transition of marketing campaigns from communicating toward consumers to communicating with consumers is an important distinction that has many traditional businesses thrown through a loop. The efficacy of standard marketing practices is steadily decreasing, and the consumers are responding to a more interpersonal approach with surprising fervor. Brands are now publishing more content and displaying human characteristics in order to connect more with their target demographics, and going viral can mean the difference between the success of a newly emerging business and the absolute destructive failure of such a company. There are more than 5.3 trillion ads displayed online per year, which makes the odds of going viral relatively slim, even for preexisting companies with staunch brand recognition. So, how is one small company supposed to cut through all of the noise and advertisement pollution of social media and go viral? Studies have shown that emotional engagement is the number one factor for a successful viral campaign.

Read More