LISTENING, TALKING, SHARING TO PEOPLE
LISTENING
“Social media” is a bit an over-hyped buzz phrase.
If you’ve been in the online trenches long enough you already know that.
You also know that social media marketing doesn’t work unless you’re listening to people.
If you enhance your listening skills in order to understand what people really want then your sharing power will be maximum.
TALKING
Learning to talk to your audience means helping that and actually socializing with real people.
That’s where the rubber hits the road. If they like you, they’ll buy from you. Once.
If they’re happy with their purchase, they’ll buy from you again.
If they’re unhappy but you established a good relationship you don’t lose them anyway.
SHARING
And they’ll tell their friends. Everywhere. Online and off.
All over the world. The Internet is a big place.
It has always been about being social, not only about the social media properties.
We are able to help greatly this process through social networks as Facebook and Twitter and thanks to specific sharing websites.
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