An effective strategy for encouraging individuals to relay a certain message to other people is the entire premise of a viral marketing campaign. The most important part of a viral marketing message is that it has the potential to grow, expand, and influence the consumers, which is what makes it so beneficial for companies. Before the rise of the internet, the idea of viral marketing was miniscule, low-key, and less emphatic, but the stature of the internet changed the entire game. With the ability to reach millions through something as simple as a viral marketing campaign, companies have been taking advantage of the concept to broaden their consumer base. But how?
Having A Give-Away Aspect
There is nothing more appealing to the general populace than the idea of something being free, and marketers need to use that concept to their advantage. No matter what is being given away, a valuable product or a fun service, the allure stems from its lack of fiscal consequences. Everything from a free email service to free buttons and pens has the capacity to generate some level of interest, especially when compared to items or services that are merely depicted as cheap.
Ease of Access Is Crucial
Much like a disease, a successful viral marketing campaign has to be easily transmittable. The way that your message gets exposed to the masses is just as important as the message itself. Having something catchy and wonderful as your proposed message is only half of the battle, because the instant communication and exposure that the internet offers has to be taken advantage of in creative and clever ways to ensure victory. Keeping the medium resigned to something short and easily copied will certainly aid with the capacity of going viral.
Making It Human
There is something to be said for the appeal that a sense of connection brings. By relating something to a human sensation, a particular connection, or a strong motivation, viral campaigns can really take off. These sensations do not necessarily have to be noble or pure; they can be as common and relatable as greed, popularity, acceptance. These sensations enable your viral marketing campaign to become successful through their unique ability to intrigue, connect, and inspire humanity. Again, this does not have to be noble or positive, but captivating and engaging in a way that resonates with the average individual.