When talking about SEO, there seems like no ending since it significantly changes each year. SEO or search engine optimization refers to process to optimize the website rank in the search engine. According to its amazing benefit SEO is definitely important to attract prospective customer and also increase the website credibility as well as reach broader audience. The search engine uses complex algorithms to decide whether a website is suitable for their index or not and it shows the result on the search engine page. In simple, SEO is the way to tell search engine through providing it with the website details.
In general, SEO has two major factors: Off page and On Page SEO. As aforementioned above, SEO is constantly changing and so does Off Page SEO. Originally, the Off Page SEO used to focus on direct improvement to determine the keyword ranking which in general use the link building. However, the development of Penguin Google somehow puts the conventional SEO to an end. After that, the main purpose of this SEO factors has also changed. Link building is no longer in used by online marketers to enhance the keyword ranking. Meanwhile, online marketers are looking for techniques to build an online reputation and increase the presence of the website.
What is Off Page SEO?
Most eCommerce owners and marketers, in general, start the marketing with On Page SEO. However, the process does not stop there; we continue to maximize the website performance using Off Page SEO.
Off Page SEO relates to any activities that you and other people do out from your websites in order to increase the page ranking in search engine. Many people think that Off Page SEO is only associated with link building. However, it is more than just link building. If the On-Page SEO is something that you do within the website; the Off Page SEO is something that you do outside the website. For example, you write in another blog a guest post or write a comment; that is the Off Page SEO.
Benefits of Off Page SEO
A successful Off Page SEO will indeed result in these following benefits:
Ranking increase – the website will place the top rank in the SERPs which also means more website traffic.
PageRank Increasing – the page rank is the indicator which shows how important a website according to Google eyes. The rank is in the form of number start from 0 to 10.
More exposure – ranking increase also refers to more exposure when the websites score the top rank in search engine. Indeed, it also means more visits, more mentions, and more links. It likes an unending chain of events which leads one to another.
Steps to Off Page SEO
Even though you are a beginner in the SEO worlds; there is no reason not to join in the hype of SEO. Here are the steps to begin the Off Page SEO.
Blog Post Submission
People nowadays appreciate more to blog post with fresh content with high quality. We provide a high-quality blog post with fresh content compiled with the standard of On Page SEO for the maximal result. Moreover, we also provide a blog post with the standard image as well as interesting image/video optimization.
Even though social bookmarking is not as popular as in the previous years; however, it is still a good way to increase the website traffic. There are plenty of social bookmarking websites which can help bookmark your websites if they like it. We offer to promote your website in social websites such as digg.com, reddit.com. scoop.it and many more to name a few. We will choose the social websites according to the niche on your website. Therefore, social bookmarking will hit directly at the point and increase the website traffic. If your website receives bookmarking from one of the websites; it will send signals to the search engine that you have good quality content and deserve to get a higher rank.
With numbers of social websites, Facebook is one of the powerful social networks websites which can be good place to promote the website. Sharing the page content in Facebook in order to reach broader audience can be a good way. More shares on Facebook by the follower means broader chance of your websites to reach many audiences. Facebook is also a good place to build relationship with the customer so that you can hear their opinion about your business.
Surprisingly, public relation submission can boost the company’s visibility. From large to small businesses take advantages from PR submission. We offer press release for any business purposes to meet with the standard SEO. A good press release can spread the business in broader and farther range. Through this way, attracting more customers is not an impossible thing. In addition, press release highlights the business success as well as advancements which make it a powerful tool to attract investors.
Social media has been long associated with Off Page SEO as it is the key for business to build a community. It is also the place where business owner engages with a community similar to keep the good relationship with the customer. Social media mentions are considered as the ground to ranking factors as well as proper configuration. This means that social media boost the SEO. We provide social profiles of your blog or websites to be placed in the social network sites to make you able stay in touch with your followers. When the community grows bigger and stronger, the post content can easily go viral with only social network shares.
Educational or research papers, as well as data documents, are usually in the form or PDF or portable document format. This kind of document is build with accuracy and Excellency. However, most PDF documents are not available for public access which and keep those documents for the smaller group only. We provide conversion of PDF documents to an accessible page and you can publish the documents on your website. This will make you easier to reach the linkers and share the accessible page.