Viral Marketing: The Basics You Must Know to Manage Your Viral Campaign

May 2017

Viewing posts from May , 2017

26 May 2017

Viral Marketing: The Basics You Must Know to Manage Your Viral Campaign

By Andrea Vittorini

An effective strategy for encouraging individuals to relay a certain message to other people is the entire premise of a viral marketing campaign. The most important part of a viral marketing message is that it has the potential to grow, expand, and influence the consumers, which is what makes it so beneficial for companies. Before the rise of the internet, the idea of viral marketing was miniscule, low-key, and less emphatic, but the stature of the internet changed the entire game. With the ability to reach millions through something as simple as a viral marketing campaign, companies have been taking advantage of the concept to broaden their consumer base. But how?

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16 May 2017

The Emotions that Make Marketing Campaigns Go Viral

By Andrea Vittorini

The transition of marketing campaigns from communicating toward consumers to communicating with consumers is an important distinction that has many traditional businesses thrown through a loop. The efficacy of standard marketing practices is steadily decreasing, and the consumers are responding to a more interpersonal approach with surprising fervor. Brands are now publishing more content and displaying human characteristics in order to connect more with their target demographics, and going viral can mean the difference between the success of a newly emerging business and the absolute destructive failure of such a company. There are more than 5.3 trillion ads displayed online per year, which makes the odds of going viral relatively slim, even for preexisting companies with staunch brand recognition. So, how is one small company supposed to cut through all of the noise and advertisement pollution of social media and go viral? Studies have shown that emotional engagement is the number one factor for a successful viral campaign.

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