HEAVY CONTENT MARKETING
There are many web marketing experts who claim that “content is king”. If this is true, and of course we are firmly convinced that it is, then we can be considered the king’s advisers…
In fact we know very closely any type of successful content (text, audio, video, etc.) and the techniques to achieve them.
As “successful content” I mean content which by own nature is suitable to being shared by a large number of users and with an exponential growth.
In other words I writing about the so called “viral content”. The democratic structure of the web allows that content created by unknown users and without much financial resources may reach the general public.
According with many research papers during the early stages of the development of viral content we focus particularly on: generating positive messages, create content marked by high arousal emotions, hide your advertising behind useful informations.
